Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
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A few months ago, Puma acquired 5% stake of Borussia Dortmund. I was pointing out a similarity to the adidas and Bayern Munich partnership. Today, Puma Chief Executive Bjoern Gulden is to take a seat on Borussia Dortmund’s supervisory board. Another major step to link BVB to Puma.
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Puma is continuing its major rebranding with an even stronger focus on sport performance. Puma CEO Björn Gulden confirmed the strategy to take a direct stake in Borussia Dortmund, having sponsored the football club since 2012.
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