2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,Champions league logo
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”

2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year

Hi guys, real-madrid logo
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.
Continue reading “2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year”

Manchester United to Break into the U.S Market

Hi everyone,
Manchester United are hoping to break into the US market, in order to cash in on their global appeal. The record 19-time English champions will open an office on the east coast to maximize commercial opportunities in the United States, where the club is now listed on the New York Stock Exchange.
Continue reading “Manchester United to Break into the U.S Market”