Hi everyone,
Back in January, Manchester United was the first team valued at $3 Billion. Now, according to Forbes, Real Madrid is worth $3.4 billion.
Continue reading “Forbes Values Real Madrid at $3.4 Billion”
Hi everyone,
Borussia Dortmund have announced a record profit of €53.3 million and a total turnover of €305 million for the 2012-13 season — just eight years on from hitting rock bottom.
Continue reading “Borussia Dortmund Announce Record Profits”
Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
Continue reading “2012-2013 Champions League Revenue Distribution to Club”
Hi everyone,
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.
Continue reading “Champions League: The Two Horse Race Continues”
Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley.
Continue reading “Champions League 2013: Puma and Marco Reus on Their Way to Wembley”
Hi guys,
A very cool Bayern Munich video about their Champions League journey from matchday 1 to Wembley. Enjoy!
Continue reading “Bayern Munchen Road to Wembley: Pack Ma’s!”
Hi guys,
The Germany Football League (DFL) made public a Bundesliga environmental report based on the findings of a survey conducted by RölfsPartner consultancy firm.
Continue reading “Bundesliga at the Forefront of Environmentally Sustainable Activities”
Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”
Hi guys,
The Bundesliga is unfortunately very under rated. It is actually a league where there is great football, full stadiums and a beautiful atmosphere. The Bundesliga just turned 50 years old and released a creative video who blends the past with the present to celebrate a one-of-a-kind goal.
Continue reading “Creative Viral for Bundesliga 50 Years Anniversary”
Hi guys, 
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.
Continue reading “2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year”
Hi everyone,
In a meeting held in Frankfurt am Main, the German League Association unanimously agreed to a new distribution key for the league’s centralised marketing revenues for the 2013/14 to 2016/17 seasons.
Continue reading “Bundesliga Adopts Revenue Distribution Key for 2013- 2017”
Hi everyone,
Manchester United are hoping to break into the US market, in order to cash in on their global appeal. The record 19-time English champions will open an office on the east coast to maximize commercial opportunities in the United States, where the club is now listed on the New York Stock Exchange.
Continue reading “Manchester United to Break into the U.S Market”
