Back in January, Manchester United was the first team valued at $3 Billion. Now, according to Forbes, Real Madrid is worth $3.4 billion.
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Borussia Dortmund have announced a record profit of €53.3 million and a total turnover of €305 million for the 2012-13 season — just eight years on from hitting rock bottom.
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Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
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The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley.
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A very cool Bayern Munich video about their Champions League journey from matchday 1 to Wembley. Enjoy!
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At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
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The Bundesliga is unfortunately very under rated. It is actually a league where there is great football, full stadiums and a beautiful atmosphere. The Bundesliga just turned 50 years old and released a creative video who blends the past with the present to celebrate a one-of-a-kind goal.
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.
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In a meeting held in Frankfurt am Main, the German League Association unanimously agreed to a new distribution key for the league’s centralised marketing revenues for the 2013/14 to 2016/17 seasons.
Manchester United are hoping to break into the US market, in order to cash in on their global appeal. The record 19-time English champions will open an office on the east coast to maximize commercial opportunities in the United States, where the club is now listed on the New York Stock Exchange.
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