Visa’s new World Cup campaign has seen Usain Bolt hang up his running shoes and slip into a pair of football boots to push its ‘Flow Faster’ message.
Continue reading “Usain Bolt Flows Faster with VISA”
A key date in Nike football is July 1994 when Nike went to “thermonuclear war” over football. A statement was made – glory is granted to those who risk everything.
Castrol has signed a one-year global brand ambassador deal with Brazilian star Neymar, an agreement that is set to complement Castrol’s deal as an official sponsor of Brazil’s 2014 World Cup.
Continue reading “Neymar Joins Castrol Players Portfolio”
Football brands have started to communicate around the 2014 World Cup. While Puma stresses its partnership with the Uruguay Federation, Nike creates a cooling technology for players during the event.
Continue reading “Nike Keeps Players Cool During World Cup 2014”
16 July 1950. Uruguay stunned the world with their 2-1 victory over Brasil at the overcrowded Maracaña stadium. Supposedly, this “tragedy” is still haunting Brasilians today. Puma is using this unforgettable event to communicate on the 2014 World Cup and leverage its marketing rights with Uruguay.
Continue reading “Uruguayan ghost of 1950 in Brazil”
FIFA have announced the total contributions for the participants of the 2014 FIFA World Cup have been increased to 37 per cent compared with the last edition in South Africa in 2010.
Continue reading “World Cup 2014 Prize Money Increased to 37%”
Nike football released their new ad featuring Brasilian players’ styles, skills and football culture. Fun, inspirational Nike stars its famous icons such as Thiago Silva, Neymar, David Luiz, Paulinho and Bernard. Even Ronaldo and Scorlari have their seconds of shine.
Continue reading “Dare to be Brasilian: New Nike Football Ad”