While the world of football has been focusing on the transfer window and whether or not players are worth their transfer money, German football showed the world their position on dealing with human beings who flee their devastating countries.
Continue reading “Bundesliga Fans and Clubs Take a Stand on Migrant Crisis”
Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
Continue reading “Under Armour Signs a Strategic Partnership with St Pauli and Elevates Retail Presence in Munich”
At a press conference on Friday morning at their US office in New York, FC Bayern Munich announced a media partnership with MSN to syndicate FC Bayern’s premium and exclusive content directly to MSN, one of the leading news portals in the US.
Continue reading “FC Bayern Announce US Partnership with MSN”
Allianz has acquired an 8.33% stake in Bayern Munich as part of a deal to extend its naming rights agreement for the German Bundesliga football club’s stadium until 2041.
Continue reading “Allianz Takes Stake in Bayern Munich”
The Bundesliga has published yesterday their ninth straight turnover record during the 2012-13 season. It is by far the most financially sustainable football league in the world.
Continue reading “The Bundesliga: The Most Financially Sustainable League”
The Bavarian giants gained almost 30,000 registered members last season to move closer to Benfica, who have the most affiliates in Europe.
The Bundesliga is unfortunately very under rated. It is actually a league where there is great football, full stadiums and a beautiful atmosphere. The Bundesliga just turned 50 years old and released a creative video who blends the past with the present to celebrate a one-of-a-kind goal.
The Bundesliga is setting its sights on the U.S. market as the next phase of its global expansion plan, and has explored talks with Major League Soccer about sending a team to play in its All-Star Game, according to the league’s Head of Business & Specialist Media Dirk Meyer-Bosse.
Continue reading “The Bundesliga is Tapping into the U.S Market”
In a meeting held in Frankfurt am Main, the German League Association unanimously agreed to a new distribution key for the league’s centralised marketing revenues for the 2013/14 to 2016/17 seasons.
When I talk about the Bundesliga, my articles often outline that the german league is becoming more and more competitive, and most importantly, financially sustainable. Yesterday, the Bundesliga reported to have sold its broadcast rights for four seasons from 2013-14 for €2.5 billion, marking a huge increase of more than 50% over the current cycle.
Continue reading “Bundesliga Signs Major TV Rights Deal with Sky Deutschland and ARD”