Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
Continue reading “Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs”
As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign – challenging fans from around the world to show what they would do to win UEFA Euro 2012 tickets.
Continue reading “Carlsberg Kicks Off Euro 2012 Campaign”
Arsenal Football Club has announced Carlsberg as the Club’s Official Beer Partner for the next three seasons, granting the Danish brewer global marketing rights to promote its association to millions of Arsenal fans across the world.
Continue reading “Arsenal and Carlsberg Sign Sponsorship Agreement”
The 2010 FIFA World Cup South Africa contributed to great creativity from FIFA sponsors and NON sponsors. Some insipirational advertising campaigns caught my attention. I have taken the ones I believe to be the most compelling and cool, and would love to hear your comments and inputs.
Continue reading “The most inspirational Football ads”
I was reading a french news forum the other day and one comment caught my attention. Although 95% of the comments on this forum are senseless, immature and inappropriate, this member had an interesting view about Nike being the new sponsor of the French Football Federation in 2011. He said: “it will be weird to me not to see 3 stripes on the French shirt! It will be like watching any other team but France”.
Indeed, for those who have not followed the not really recent football marketing news, from 2011 the French Football Federation (F.F.F) will be equipped with Nike products. Nike and the FFF agreed on a 7.5 season contract which amounts to € 42,66 million per season.
Continue reading “The French Football Federation, 38 years of 3 stripes”