Nike on Wednesday indicated it is “cooperating” with authorities after the arrests of FIFA officials in Zurich on corruption charges laid out in a 47-count indictment unveiled by U.S. Attorney General Loretta Lynch Wednesday morning.
Continue reading “Nike Cooperating with Probe in FIFA Scandal”
Breaking news: adidas announced today a record breaking partnership deal with the Brazilian Football Confederation (CBF), a never-signed-before deal of $450 million a year until 2078.
Continue reading “adidas Partners with the Brazilian Football Confederation”
A sports tribunal has stripped points from a Brazilian club because of its fans racially abused a referee during a match, causing its relegation.
Continue reading “When Brazilian Football Fights Racism Efficiently”
The World Cup 2014 draw has gotten to a level of complexity that I feel compelled to shed some light on how it exactly works. There you go.
Continue reading “World Cup 2014 Draw: How Does it Work?”
Nike unveiled today the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials.
Today, second chapter of a sport chronological catch up. Starting in 1979 where the Copa Mundial, the world’s best selling football shoe then, was launched until 1995 where Nike signed CBF (Brazilian Football Federation), and entered significantly the football business. Puma has also a couple of milestones when Heike Drechsler, Jamaican Merlene Ottey, Linford Christie and Colin Jackson all win Gold medals wearing Puma footwear. The game is on!!
Continue reading “adidas, Puma, Nike: The game is on!”
Global football clubs are established brands with a marketing strategy, a strong merchandising platform, often a huge worldwide fanbase, and more features that make them a unique icon. Corinthians and Nike released a video called “30 million strong” . With a 30 million fanbase and a history that spans 100 years, Brasilian club Corinthians holds a unique place in Brasilian club football. 30 million strong addresses directly to the Corinthians fans and points out the club values they believe in.
Continue reading “Corinthians; More than a Football Club”