Puma Football Club to Engage Fans

Hi everyone,Puma black logo
Puma has launched the ‘Puma Football Club’ a new virtual football community, ahead of the new 2013/14 season, featuring brand ambassadors including Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon.
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After Henry and Aguero, PUMA Adds Fabregas to its Portfolio

Hi guys,
Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.
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Barca Fans: The Butter, the Money for the Butter and the Dairyman’s Daughter

Hi all,
Barcelona are caught between a very strange dilemma: Making fans happy and generate revenue. Is this ever compatible anyway? Barca fans are angry that their iconic home (and away) shirt is not only stained with a sponsor, but with the Qatar Foundation one. A double problem for Sandro Rosell to deal with.

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Cesc Fabregas Back Home: Més Que Humour!

Hi everyone,
Presenting a new player to the press and the fans, is an exercise football clubs take very seriously. Not only it is a marketing opportunity to unveil player’s official number and sell replicas, but it is also a fantastic platform to promote the club’s image and values. FC Barcelona chose to take the humour route.

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