PUMA has announced a new long-term partnership with Football icon Mario Balotelli. The Italy striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao.
Continue reading “PUMA Signs Mario Balotelli”
Puma has launched the ‘Puma Football Club’ a new virtual football community, ahead of the new 2013/14 season, featuring brand ambassadors including Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon.
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Lionel Messi will lead an all-star cast in a charity match held in Chicago this summer. The Barcelona and Argentina superstar will be joined by the likes of Cesc Fabregas and Thierry Henry, while France and Juventus legend David Trezeguet is among a list of ‘veterans’ also taking part.
The UEFA Financial Fair Play is round the corner and Arsenal Football Club has posted pre-tax profits of nearly £50m for the six months ending November 2011. The sales of midfield duo Cesc Fabregas and Samir Nasri during the summer transfer window – in total, £41.6m of the club’s profits came from player trading.
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Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.
Continue reading “After Henry and Aguero, PUMA Adds Fabregas to its Portfolio”
Barcelona are caught between a very strange dilemma: Making fans happy and generate revenue. Is this ever compatible anyway? Barca fans are angry that their iconic home (and away) shirt is not only stained with a sponsor, but with the Qatar Foundation one. A double problem for Sandro Rosell to deal with.
Presenting a new player to the press and the fans, is an exercise football clubs take very seriously. Not only it is a marketing opportunity to unveil player’s official number and sell replicas, but it is also a fantastic platform to promote the club’s image and values. FC Barcelona chose to take the humour route.
Continue reading “Cesc Fabregas Back Home: Més Que Humour!”
Arsenal FC have appointed Thomas Cook Sport as its official travel partner. The two-year partnership also enables the travel company to be the Club’s official team travel supplier and official supporters’ travel supplier.
Continue reading “Arsenal Sign Sponsorship Deal with Thomas Cook Sport”