Hublot continues to position itself in football. After partnering with Paris St Germain, and launching a limited edition watch with the French Champions, Hublot has become the Official watch partner of the UEFA Champions League.
Continue reading “Hublot is the Official UEFA Competitions Watch Partner”
UEFA and Mastercard extended their partnership deal until 2018. The renewal includes sponsorship of the UEFA Super Cup, UEFA Women’s Champions League final and the UEFA Youth League finals. The agreement will also see MasterCard continue as the Official Provider of UEFA Champions League player mascots.
Continue reading “UEFA and MasterCard: 3 More Years”
UniCredit has renewed its deal as the official bank of the UEFA Champions League, which will also see the banking group become a partner of the Europa League in the same capacity.
Continue reading “Unicredit and UEFA Champions League Until 2018”
Manchester United reported that revenue from its Nike managed merchandising business, which Adidas will take over next season, continued to decline in the fiscal second quarter.
Continue reading “Manchester United Revenues Drop due to no Champions League Participation”
Manchester City extends its footprint on global football by acquiring the Melbourne Heart and Yokohama Marinos, respectively part of the A-League and J-League. In the long run, what does that mean?
Continue reading “Manchester City Expands its Global Footprint. Is it the end of the Champions League?”
Nissan has confirmed a new four-year deal with UEFA to become a global sponsor of the Champions League, taking over Ford’s role as the Official Car Partner of Europe’s elite club football competition from the start of the 2014/15 season.
Continue reading “Nissan Replaces Ford as UEFA Champions League Sponsor”
Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the UEFA Champions League, Heineken is bringing UCL excitement to fans across the United States through premium experiences that bring football fans together via social media and immerse them in the excitement of the tournament as it happens live.
The Champions League holders have opted to thank the club’s supporters for their loyalty and support in the past few seasons. Bayern Munich have agreed to subsidise the cost of ticket prices for fans supporting the team in action against Arsenal at the Emirates Stadium on February 19.
Continue reading “Bayern Munich to Subsidise Cost of Tickets for Champions League Game at Arsenal”
UEFA has revealed its Champions League and Europa League distribution system for the 2013-14 season, with the estimated gross commercial revenue from the Champions League and Super Cup estimated at €1.34bn ($1.8bn).
Continue reading “UEFA Unveil Champions League and Europa League Revenue Distribution System”
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.