Feyenoord has signed a five-year kit deal with adidas, effective from July 2014. The last time Feyenoord wore adidas gear was between 1991 and 2000.
Continue reading “Feyenoord Reunite with adidas”
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Continue reading “adidas Secures Chelsea as Their Premier League Global Asset”
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.
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Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
Continue reading “Your Dream Starts Here: Samsung is a Football Brand”
Chelsea FC plc announced a profit of £1.4 million for the first time in Roman Abramovich tenure as owner of the Premier League club. The figures, for the year ending 30th June 2012, showed a record group turnover of £255.7 million, making Chelsea the fifth largest club in Europe in terms of revenue.
Continue reading “Chelsea is (Finally) Making Money”
UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.
Continue reading “Champions League 2012-2013 Revenue Distribution”