Feyenoord has signed a five-year kit deal with adidas, effective from July 2014. The last time Feyenoord wore adidas gear was between 1991 and 2000.
Continue reading “Feyenoord Reunite with adidas”
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Continue reading “adidas Secures Chelsea as Their Premier League Global Asset”
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
Continue reading “adidas Targets €2 Billion sales in Football in 2014”
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.
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Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
Continue reading “Your Dream Starts Here: Samsung is a Football Brand”
Chelsea FC plc announced a profit of £1.4 million for the first time in Roman Abramovich tenure as owner of the Premier League club. The figures, for the year ending 30th June 2012, showed a record group turnover of £255.7 million, making Chelsea the fifth largest club in Europe in terms of revenue.
Continue reading “Chelsea is (Finally) Making Money”
UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.
Continue reading “Champions League 2012-2013 Revenue Distribution”
The Champions League 2011-2012 epic final in Munich triggered massive revenue for the participating teams. It is by far the most lucrative club football competition even for clubs knocked out at group stage.
Continue reading “Champions League Revenue 2011-2012: Chelsea Win Again”
Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.
Continue reading “Chelsea and Delta Airlines Sign a Sponsorship Deal”
According to FC Business, Chelsea’s victory in the Champions League Final over Bayern Munich reached a live global audience of 300m. The 2012 UEFA Champions League final took place in Munich, Germany, on 19 May and was delivered to fans all over the world through UEFA’s cutting edge digital strategy.
Continue reading “Champions League Final Reached a large Global Audience of 300 million Fans”
In 2009, Audi inked a €60 million deal with Bayern Munich and 9% stake in German football. Audi also has a massive presence in the Spanish market as the car manufacturer sponsors Real Madrid and Barca. A new milestone for the Ingolstadt firm with a new partnership with Chelsea.
I often mention on this blog the ongoing growth of football in the United States. Marketing partnerships, digital activations, TV rights deals are some solid pilars MLS is using to grow football/soccer in North America but to also generate additional revenue streams. One significant activity utilized to grow the beautiful game in the U.S. is global clubs friendlies during summer. During the 2012 World Football Challenge, Real Madrid, PSG, Liverpool and Chelsea will play friendly games vs MLS teams.