adidas Targets €2 Billion sales in Football in 2014

Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
Continue reading “adidas Targets €2 Billion sales in Football in 2014”

Your Dream Starts Here: Samsung is a Football Brand

Hi all,Samsung-Logo
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
Continue reading “Your Dream Starts Here: Samsung is a Football Brand”