adidas Secures Chelsea as Their Premier League Global Asset

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Hi everyone,
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
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adidas Targets €2 Billion sales in Football in 2014

Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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Your Dream Starts Here: Samsung is a Football Brand

Hi all,Samsung-Logo
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
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Chelsea and Delta Airlines Sign a Sponsorship Deal

Hi everyone,
Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website.  The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.
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Champions League Final Reached a large Global Audience of 300 million Fans

Hi guys,
According to FC Business, Chelsea’s victory in the Champions League Final over Bayern Munich reached a live global audience of 300m. The 2012 UEFA Champions League final took place in Munich, Germany, on 19 May and was delivered to fans all over the world through UEFA’s cutting edge digital strategy.
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MLS World Football Challenge 2012: Growing Football in the U.S.

Hi everyone,
I often mention on this blog the ongoing growth of football in the United States. Marketing partnerships, digital activations, TV rights deals are some solid pilars MLS is using to grow football/soccer in North America but to also generate additional revenue streams. One significant activity utilized to grow the beautiful game in the U.S. is global clubs friendlies during summer. During the 2012 World Football Challenge, Real Madrid, PSG, Liverpool and Chelsea will play friendly games vs MLS teams.

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