Chelsea FC

Feyenoord Reunite with adidas

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Hi everyone,Feyenoord logo
Feyenoord has signed a five-year kit deal with adidas, effective from July 2014. The last time Feyenoord wore adidas gear was between 1991 and 2000.
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adidas Secures Chelsea as Their Premier League Global Asset

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Hi everyone,
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
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adidas Targets €2 Billion sales in Football in 2014

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Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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Chelsea and adidas: It’s Blue, What Else Matters

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Hi everyone,
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.
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Your Dream Starts Here: Samsung is a Football Brand

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Hi all,Samsung-Logo
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
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Chelsea is (Finally) Making Money

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Hi guys!
Chelsea FC plc announced a profit of £1.4 million for the first time in Roman Abramovich tenure as owner of the Premier League club. The figures, for the year ending 30th June 2012, showed a record group turnover of £255.7 million, making Chelsea the fifth largest club in Europe in terms of revenue.
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Champions League 2012-2013 Revenue Distribution

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Hi everyone,
UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.
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