adidas Secures Chelsea as Their Premier League Global Asset

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Hi everyone,
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
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Your Dream Starts Here: Samsung is a Football Brand

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Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
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Chelsea and Delta Airlines Sign a Sponsorship Deal

Hi everyone,
Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website.  The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.
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adidas Takes Ownership of the 2012 Champions League Final

Hi everyone,
I outlined the importance of the Champions League final for football brands, especially for adidas and Nike. I also pointed out that the 2012 UCL final in Munich will be a 100% adidas event. The 3-stripes are surfing on a fully adidas branded event to launch a unique campaign with the tagline “Go all in for your team. Make your choice.” adidas is once again demonstrating its passion for football.
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Right To Play Charity logo on Chelsea Champions League Shirts

Hi everyone,
Chelsea Football Club has become the first English team to add a charity logo onto our Champions League kit. In addition to existing sponsors Samsung and adidas, the club’s European kit will also feature the logo of our global charity partner, Right To Play – a humanitarian organisation using sport and play to help tackle disease, poverty and conflict in 20 countries around the world.
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Chelsea Signs with Barbados and Taps into the Caribbean Market

Hi everyone,
Chelsea Football Club is delighted to announce the signing of a three-year deal with the Barbados Tourism Authority. The exclusive tourism partnership will help the BTA further promote the island of Barbados to a wider audience across three key territories – North America, the Caribbean and the UK.
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