Uber is leveraging a partnership with Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.
Continue reading “Uber Delivers Chelsea Kits to Fans”
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Continue reading “adidas Secures Chelsea as Their Premier League Global Asset”
Chelsea FC have extended their partnership with adidas. It’s the largest deal the Blues have ever signed with a partner.
Continue reading “Chelsea and adidas: 10 More years”
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.
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Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
Continue reading “Your Dream Starts Here: Samsung is a Football Brand”
Last year, Paris St Germain was acquired by Qatar Sports Investments. PSG are reaching to a more global audience and the latest iniative is to add the arabic language to their official french and english website.
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Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.
Continue reading “Chelsea and Delta Airlines Sign a Sponsorship Deal”