Chevrolet was honored with this award for their ‘What Do You #PlayFor?’ campaign, launched in March to bring football fans closer to the sport and demonstrate that through play all things are possible.
Next season, we will see Manchester United kits featuring another brand manufacturer than Nike’s. The swoosh ended the negotiations stating that the terms being sought by the English Premier League football club do not represent good value for the Nike brand and shareholders.
Continue reading “Nike Exiting Manchester United Kit Deal”
Chevrolet and Manchester United officially kicked off their 7 year partnership. This deal is also a significant platform for the One World Futbol Project. A global initiative founded by Sting, designed to resolve conflict and build community through the power of play.
Continue reading “Manchester United and Chevrolet: The Global Marketing Platform for the One World Futbol Project”
Manchester United and Nike unveiled the 2014-2015 kit. The new kit proudly embodies the club’s purest and most authentic identity featuring a bold Chevrolet logo.
Continue reading “Nike and Manchester United Launch the 2014-2015 Kit”
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.
Continue reading “Chevrolet Signs with United States Soccer Federation”
Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.
Continue reading “#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United”