Paris St Germain launched their new Indonesian website. Following the launch of the Arabic version in October 2012, the club of the french capital expand to its Indonesian fanbase. Paris St Germain also confirmed its 2014 summer tour in Asia.
Continue reading “Paris St Germain Launch Indonesian Website and Confirm Friendlies in Asia in 2014”
Bundesliga and UEFA Champions League winner Bayern Munich has concrete plans to open regional offices in China and New York.
Continue reading “Bayern Munich to Open US and China Offices”
IMG Worldwide, the global sports, fashion and media company and strategic partner of the China Soccer League (CSL), announced that it had negotiated a major partnership between China Auto Rental (CAR), the largest company in China’s burgeoning car rental industry, and iconic footballer David Beckham. This new partnership builds on the extraordinary commitment Beckham has made to developing and inspiring young Chinese to follow and play the sport of football.
Continue reading “David Beckham and China Car Rental Ink a Partnership Deal”
Nike has tapped the Middle East Licensing Company, a partnership between Shooting Stars and the Nordic Licensing Company, to represent its football clubs in the Middle East.
Continue reading “Nike Strengthens its Licensing Strategy in the Middle East”
Chinese Soccer League (CSL) signed a 3 year partnership with Kantar. The market research company will provide insights and valuation on the CSL brand on the domestic and global market.
Continue reading “Chinese Soccer League Partners with Kantar”
Korean electronics giant Samsung has become an official partner of the Chinese Super League (CSL), the highest level of soccer in China.
Continue reading “Samsung Invests in Chinese Football”
Fans of Ligue 1 in China will now have access to the news of the French top championship in their mother tongue.
Continue reading “The French Football League has launched its Chinese Mandarin Website”
I Sport Connect reported that Manchester United have agree a three-year sponsorship deal with one of China’s most prominent banking groups, China Construction Bank (CCB) and a deal with Chinese soft drinks manufacturer Wahaha.
Continue reading “Manchester United: Totally Global”
I often outline on this blog the growth of Chinese football and the heavy investment to support it from Chinese firms. Today, Inter Milan sold 15% stake to China Railway.
Continue reading “Chinese Investors Help Build New Inter Milan Stadium”
During warm up of Arsenal’s game vs Manchester City, players wore a tee shirt to connect with millions football fans in China, specifically in Beijing.
Continue reading “Arsenal Promote 2012 Summer Tour in China with Tee Shirt Display”
A Chinese Internet company has said it is paying French football player Nicolas Anelka 2.7 million euros to endorse a new online game, as the striker gears up for his first season in China.
Continue reading “Nicolas Anelka Promotes Chinese Online Game”