China

Paris St Germain Launch Indonesian Website and Confirm Friendlies in Asia in 2014

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Paris St Germain launched their new Indonesian website. Following the launch of the Arabic version in October 2012, the club of the french capital expand to its Indonesian fanbase. Paris St Germain also confirmed its 2014 summer tour in Asia.

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Bayern Munich to Open US and China Offices

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Bundesliga and UEFA Champions League winner Bayern Munich has concrete plans to open regional offices in China and New York.
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David Beckham and China Car Rental Ink a Partnership Deal

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Beckham China

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IMG Worldwide, the global sports, fashion and media company and strategic partner of the China Soccer League (CSL), announced that it had negotiated a major partnership between China Auto Rental (CAR), the largest company in China’s burgeoning car rental industry, and iconic footballer David Beckham. This new partnership builds on the extraordinary commitment Beckham has made to developing and inspiring young Chinese to follow and play the sport of football.

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Nike Strengthens its Licensing Strategy in the Middle East

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Nike has tapped the Middle East Licensing Company, a partnership between Shooting Stars and the Nordic Licensing Company, to represent its football clubs in the Middle East.
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Chinese Soccer League Partners with Kantar

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Chinese Soccer League (CSL) signed a 3 year partnership with Kantar. The market research company will provide insights and valuation on the CSL brand on the domestic and global market.

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AS Roma Kit Sponsor for 2013-2014: Any Ideas?

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AS Roma dropped their partnership with Kappa back in November 2012 due to serious defect. The Giallorossi recently signed a deal with Nike starting for the 2014-2015 season. But what will Roma wear during the 2013-2014 season? My take.
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Samsung Invests in Chinese Football

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Korean electronics giant Samsung has become an official partner of the Chinese Super League (CSL), the highest level of soccer in China. 

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