Some FIFA Partners/Sponsors Speak Out After Corruption Raid

FIFA Exit sponsors

Hey guys, 
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.

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Coca Cola Utilises Football to Bring People Together

biz - Coca-Cola_logo5Coca-Cola ads are always full of emotions and strong messages. Last year the Atlanta firm brought AC Milan and Inter fans together by sharing a coke with each other. This time, a shirt swap between a Mexico v USA game brings eternal rivals together.

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EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?

Hi everyone,euro 2016 logo
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.
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The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report

Hi guys,
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look
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Coca-Cola Turns Corporate Box into Fan Dorm: Simple Ideas are the Best

Hi everyone,
When sponsors are working on leveraging their partnership with a football club, the best way is two folds. First, keep it simple and second engage fans. Coca Cola found (again) the magic formula by transforming a Benfica’s corporate box into a fan dorm.
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FIFA corruption crisis: Sony takes a step back

Hi all,
I was reading earlier an article on Sport Business.com reporting the fact that Sony distances itself from the FIFA World Cup bid crisis. Sony is a FIFA partner, so are adidas, Coca-Cola, Emirates, Visa, Hyundai-Kia. Sony said that “the probe into the bidding to host the 2018 and 2022 World Cup “isn’t great”.

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