What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
Coca-Cola ads are always full of emotions and strong messages. Last year the Atlanta firm brought AC Milan and Inter fans together by sharing a coke with each other. This time, a shirt swap between a Mexico v USA game brings eternal rivals together.
Continue reading “Coca Cola Utilises Football to Bring People Together”
Visa has claimed more transparency from FIFA if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed Michael Garcia’s report.
Continue reading “VISA and Coca-Cola Want More Transparency from FIFA”
Call me naive but I do believe that football can contribute to social change and make the world a better place. On that matter, Coca-Cola is showing that the fiercest football rivalries can end up with smiles, tolerance and respect.
Continue reading “Coca-Cola Fair Play Machines: The Inter & AC Milan “Peacemakers””
Coca-Cola, a FIFA World Cup partner launched its marketing campaign centered around football as a driving force for good and peace. The stories portray the life in Japan, Eastern Europe, the Amazon and Ramallah where life is a daily struggle.
Continue reading “One World One Game: When Coca-Cola Gets Ballsy”
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.
Continue reading “EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?”
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look
Continue reading “The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report”