What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
Coca-Cola ads are always full of emotions and strong messages. Last year the Atlanta firm brought AC Milan and Inter fans together by sharing a coke with each other. This time, a shirt swap between a Mexico v USA game brings eternal rivals together.
Continue reading “Coca Cola Utilises Football to Bring People Together”
Visa has claimed more transparency from FIFA if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed Michael Garcia’s report.
Continue reading “VISA and Coca-Cola Want More Transparency from FIFA”
Call me naive but I do believe that football can contribute to social change and make the world a better place. On that matter, Coca-Cola is showing that the fiercest football rivalries can end up with smiles, tolerance and respect.
Continue reading “Coca-Cola Fair Play Machines: The Inter & AC Milan “Peacemakers””
Coca-Cola, a FIFA World Cup partner launched its marketing campaign centered around football as a driving force for good and peace. The stories portray the life in Japan, Eastern Europe, the Amazon and Ramallah where life is a daily struggle.
Continue reading “One World One Game: When Coca-Cola Gets Ballsy”
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.
Continue reading “EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?”
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look
Continue reading “The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report”
Cocal-Cola recently terminated its deal with Ronaldinho. The Brazilian crossed the line by showing up at a press conference with Pepsi cans in front of him. For the Atlanta firm, there are things you do not play with.
Continue reading “Ronaldinho: You Drink Pepsi, You Lose Coke”
When sponsors are working on leveraging their partnership with a football club, the best way is two folds. First, keep it simple and second engage fans. Coca Cola found (again) the magic formula by transforming a Benfica’s corporate box into a fan dorm.
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Euro 2012 signed two new partnerships with Ukrsotsbank PJSC a member of UniCredit and Canon. Ukrsotsbank PJSC will be the third national sponsor and official bank for the UEFA Euro 2012. Canon will be the official imaging provider for the tournament.
Continue reading “Two New Sponsors for UEFA Euro 2012”
A lot to talk about. The amazing Champions League Final, Messi, what Champions Leagues sponsors and non sponsors did around the event and the FIFA bribery allegations. Let me start with the latter. A big turmoil at FIFA at the moment, and the question I have been wondering is: What do FIFA sponsors say about all this?
Continue reading “Turmoil at FIFA: What do Sponsors Say?”
I was reading earlier an article on Sport Business.com reporting the fact that Sony distances itself from the FIFA World Cup bid crisis. Sony is a FIFA partner, so are adidas, Coca-Cola, Emirates, Visa, Hyundai-Kia. Sony said that “the probe into the bidding to host the 2018 and 2022 World Cup “isn’t great”.