Cristiano Ronaldo has been listed as the highest-paid athlete in the world by American business magazine Forbes.
Cristiano Ronaldo has been forced to withdraw his CR7 footwear range after Nike threatened to end his contract with them over the multi-million euro issue, according to SPORT.
Continue reading “Cristiano Ronaldo Drops Footwear Collection after Nike’s Ultimatum”
Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
Continue reading “Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe”
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
Continue reading “Nike “Winner Stays” Campaign: Another “Write the Future”?”
Nike launched today the “Risk Everything” campaign. The very first part of the Nike 2014 football campaign. Directed by Agency Wieden+Kennedy, this film outlines many Nike brand values mixed with the high pressure and heavy responsibility players have when playing for their national team.
Continue reading ““Risk Everything” Campaign: Nike Revisits Great Pressure and Heavy Responsibility on Athletes”
The largest 5-a-side competition the world has ever seen has been launched with 100,000 players from 180 countries already signed up to play against each other worldwide, but all competing in the same ranking.
Continue reading “The GAME by Ronaldo: The Biggest Football Competition Ever”
For those who know me -or this blog-, you know by now my interest in the adidas-Nike feud. One of the best stories in sports and sports marketing are written by these 2 brands. During training , Xabi Alonso and Cristiano Ronaldo are argueing as to which brand is the best. Take a look.
Continue reading “Cristiano Ronaldo & Xabi Alonso: Nike or adidas?”