Cristiano Ronaldo has been listed as the highest-paid athlete in the world by American business magazine Forbes.
Cristiano Ronaldo has been forced to withdraw his CR7 footwear range after Nike threatened to end his contract with them over the multi-million euro issue, according to SPORT.
Continue reading “Cristiano Ronaldo Drops Footwear Collection after Nike’s Ultimatum”
Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
Continue reading “Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe”
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
Continue reading “Nike “Winner Stays” Campaign: Another “Write the Future”?”
Nike launched today the “Risk Everything” campaign. The very first part of the Nike 2014 football campaign. Directed by Agency Wieden+Kennedy, this film outlines many Nike brand values mixed with the high pressure and heavy responsibility players have when playing for their national team.
Continue reading ““Risk Everything” Campaign: Nike Revisits Great Pressure and Heavy Responsibility on Athletes”
The largest 5-a-side competition the world has ever seen has been launched with 100,000 players from 180 countries already signed up to play against each other worldwide, but all competing in the same ranking.
Continue reading “The GAME by Ronaldo: The Biggest Football Competition Ever”
For those who know me -or this blog-, you know by now my interest in the adidas-Nike feud. One of the best stories in sports and sports marketing are written by these 2 brands. During training , Xabi Alonso and Cristiano Ronaldo are argueing as to which brand is the best. Take a look.
Continue reading “Cristiano Ronaldo & Xabi Alonso: Nike or adidas?”
Yesterday I was pointing out that although Nike doesn’t have the marketing rights for the Ballon d’Or, they nonetheless will come up with a creative way to celebrate whether Ribery or Ronaldo wins. Well, check this out.
Continue reading “Cristiano Ronaldo: Unfinished. Nike Celebrates CR7 Ballon d’Or Win”
Today, FIFA will unveil the 2013 Ballon d’Or winner. The feud between adidas and Nike is still on. Who will get the upper hand?
Continue reading “Nike Cannot Use the Ballon d’Or Marks. Big Deal?”
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.
Continue reading “Nike Launched a Limited Edition of Mercurial Vapor XV”