Cristiano Ronaldo Drops Footwear Collection after Nike’s Ultimatum

Hi everyone,CR7 2013 Collection 5
Cristiano Ronaldo has been forced to withdraw his CR7 footwear range after Nike threatened to end his contract with them over the multi-million euro issue, according to SPORT.
Continue reading “Cristiano Ronaldo Drops Footwear Collection after Nike’s Ultimatum”

Nike “Winner Stays” Campaign: Another “Write the Future”?

15f8udded-winner-stays-2014-world-cup-short-film-0

Hi everyone,
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
Continue reading “Nike “Winner Stays” Campaign: Another “Write the Future”?”

“Risk Everything” Campaign: Nike Revisits Great Pressure and Heavy Responsibility on Athletes

Risk everything Nike

Hi everyone,
Nike launched today the “Risk Everything” campaign. The very first part of the Nike 2014 football campaign. Directed by Agency Wieden+Kennedy, this film outlines many Nike brand values mixed with the high pressure and heavy responsibility players have when playing for their national team.
Continue reading ““Risk Everything” Campaign: Nike Revisits Great Pressure and Heavy Responsibility on Athletes”