Didier Drogba has released the first campaign image from his new collection, Drogba & Co, designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame.
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According to FC Business, Chelsea’s victory in the Champions League Final over Bayern Munich reached a live global audience of 300m. The 2012 UEFA Champions League final took place in Munich, Germany, on 19 May and was delivered to fans all over the world through UEFA’s cutting edge digital strategy.
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Chelsea Football Club is delighted to announce the signing of a three-year deal with the Barbados Tourism Authority. The exclusive tourism partnership will help the BTA further promote the island of Barbados to a wider audience across three key territories – North America, the Caribbean and the UK.
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Jersey sales are obviously strongly scrutinised by football manufacturers. Manchester United, FC Barcelona, Real Madrid trust the jersey sales podium. Which is the best “jersey sellable” player though?
Continue reading “Wayne Rooney, The Most Popular Name for Replica Sales”
Chelsea Football Club has partnered with professional Sail as the club strives to increase their brand footprint and following throughout Africa. Working on behalf of Chelsea, Sail will market the club throughout Africa with a particular focus on the club’s first team players, including Michael Essien, Didier Drogba and new signings Fernando Torres and David Luiz.
The iconic Oxford Circus Nike town reopened on November 8 after several weeks of refurbishment that makes it the largest Nike store in the world. The opening was launched with Didier Drogba, Theo Walcott, Cesc Fabregas, Ashley Cole and the great Carl Lewis! A multi-category store with a main emphasis on football.
Continue reading “Nike Town Oxford Circus: A Football Launch”