Simon Humber, Creative Director of the FIFA series, passed away earlier this year after a fight with cancer. Simon was a huge fan of Portsmouth FC and in tribute to him the FIFA team have included Fratton Park stadium in FIFA 16.
Continue reading “Portsmouth Stadium in FIFA16 in Homage to Creative Director”
After adding womens teams in the upcoming FIFA16 video game, Electronic Arts enables fans to decide who will join Lionel Messi on the front cover of FIFA 16 depending on the region you are in.
Continue reading “FIFA16 Fans to Select Cover Player”
Electronic Arts has announced that the FIFA16 game will feature 12 women’s national football teams for the first time in the game’s history when it launches later this year. It was about time!
Continue reading “EA Sports to Feature Women in Next FIFA Video Game for the First Time Ever”
Sports marketing is unpredictable. A brand may partner with the best football team or athlete, there is no guarantee that this team or athlete will attend the World Cup. So, how do you communicate around your asset, maximise on brand exposure when your asset is not present at the biggest event in the world? EA and Nike show us how.
Continue reading “Your Assets are Missing the World Cup? No Big Deal For Nike and EA Sports”
The four UK professional football leagues (Premier League, The Football League, Scottish Premier League and Scottish Football League) have appointed Opta as their official media data collection and distribution partner for three seasons, commencing with the 2013-14 season.
My previous employer Electronic Arts (EA) signed a major deal with Barcelona superstar Lionel Messi. EA Sports announced a multi-year endorsement contract that will see the Argentine become the global face of the EA Sports FIFA football franchise.