El Clasico: 360° Football Marketing

Hi guys,
In less than an hour, El Clasico will kick off at the Nou Camp, Barcelona Football Cathedral. With approx 90,000 fans in the stadium and a couple of millions worldwide watching the game live, El Clasico is by far one of the biggest (and hottest) football clubs game in the year. It is also a fantastic display of marketing achievements on all angles.

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Cristiano Ronaldo, the Castrol Ambassador Interview

Hi all,
On 17 April, 2009, Cristiano Ronaldo, signed as Global Ambassador for the leading lubricants company, Castrol. The dynamic partnership between the superstar footballer and the market-leading brand will run until 2011. In his new global role with FIFA World Cup™ sponsors, Castrol, Ronaldo will be the face of Castrol football initiatives that will show the energy, motivation and determination that goes into delivering winning performances on the pitch.

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