The Ligue de Football Professionnel (LFP) and Yahoo! Sport have re-launched the official Fantasy football game of the French Ligue 1 for the 2013/14 season.
Continue reading “LFP and Yahoo! Re-Launch Fantasy Football Game”
FC Barcelona and Panasonic Corporation have signed a new global collaboration agreement that will see the Japanese company become an official partner of the Catalan giants.
Continue reading “Panasonic is the Official Partner of FC Barcelona”
Nitrogram’s newly launched “Nitrogram 50.” The ranking is determined by the number of followers of their account (Audience) and number of posts on their hashtag (Contributors). Based on this, the Nike brand comes out to be the most popular.
Stan Phelps is a friend of mine, he is also one of the best marketer I know. Stan is an author, professor and fantastic speaker. He believes that marketing must focus on meaningful differentiation to win the hearts of both employees and customers.
FC Barcelona has made an innovative move in the digital sphere by launching an official social media platform. FCBfeel.com will allow members and fans to share information and their interests about any part of the club.
Continue reading “FC Barcelona Launches FCBfeel.com, the Barca International Social Network”
adidas football have launched their latest mobile gaming app to promote the forthcoming release of the next generation adizero™ f50 boot. From today, football fans can download the exclusive ‘f50 Game’ app via the Apple Appstore or Google Play, unlocking unique adidas content which includes a game, 360˚product tour and other f50-related experiences.
Continue reading “adidas Challenges Fans with new Mobile App Gaming Experience”
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
Continue reading “Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs”
Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.
Continue reading “Castrol Edge Presents #RonaldoLIVE”
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).
Barcelona launched a new Facebook application on Wednesday designed to help the Spanish, European and world champions engage more effectively with their 28 million global fans on the social networking site. Continue reading “FC Barcelona Launch Facebook App”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”