Castrol Edge Presents #RonaldoLIVE

Hey guys,
Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.
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Liverpool FC, 1st Premier League Club on Pinterest

Hi everyone,
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).

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Jaguares de Chiapas Bring Twitter to a New Level

Hi everyone,
Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts. This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans.
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