Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.
Continue reading “Castrol Edge Presents #RonaldoLIVE”
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).
Barcelona launched a new Facebook application on Wednesday designed to help the Spanish, European and world champions engage more effectively with their 28 million global fans on the social networking site. Continue reading “FC Barcelona Launch Facebook App”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”
From now on, fans of the Ligue 1, Ligue 2 and Coupe de la Ligue can follow the latest news directly on the recently-launched Facebook pages, which are specifically-dedicated to each competition.
Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts. This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans.
Continue reading “Jaguares de Chiapas Bring Twitter to a New Level”