The Bavarian giants gained almost 30,000 registered members last season to move closer to Benfica, who have the most affiliates in Europe.
Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
Continue reading “2012-2013 Champions League Revenue Distribution to Club”
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
Continue reading “adidas Targets €2 Billion sales in Football in 2014”
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley.
Continue reading “Champions League 2013: Puma and Marco Reus on Their Way to Wembley”
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”