At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
Continue reading “2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?”
The French FA and the authorities are proving once again their incompetence. Tomorrow Olympique de Marseille will play PSG. The French FA banned PSG supporters to go to Marseille to support their team. A decision that illustrate a cowardly attitude to blatantly refuse to deal with football fans. Basically, the French FA and the Sarkozy administration decline to do their job.
Continue reading “OM – PSG: When the Government and the FA Refuse to Do Their Job!”