Brasil’s victory in the Confederations Cup on Sunday was just the beginning of the journey towards the possibilities that await them on home soil again next summer. Nike celebrates the National Team’s victory with a dynamic digital film “Show Your Game,” that aired on digital channels shortly after the final.
Continue reading “Nike Celebrates Selecao Victory and Position itself for World Cup 2014”
This coming season, the Barclays Premier League in England, La Liga in Spain and Serie A in Italy — as well as the Brasilian league — will play with the new Nike Incyte Ball, the latest in football technology.
Continue reading “The Nike INCYTE Matchball for The Premier League, Serie A and La Liga”
The name and design of the official match ball for the Confederations Cup Brazil 2013 was unveiled today at the FIFA Draw show. Three symbols of Brazilian culture: Carnival, Football, and Samba have been combined to create the adidas Cafusa.
Continue reading “Cafusa: The adidas Confederations Cup Brazil 2013 Matchball”
I often talk on this blog about FIFA’s sponsorship strategy. As far as I am concerned, it’s one of the smartest and most efficient sponsorhip strategy in our industry. Recently, FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.
Continue reading “FIFA Tweaked its Sponsorship Strategy for 2018 World Cup”