Nike Celebrates Selecao Victory and Position itself for World Cup 2014

Hi everyone,BOC8hMACMAEFuH4
Brasil’s victory in the Confederations Cup on Sunday was just the beginning of the journey towards the possibilities that await them on home soil again next summer. Nike celebrates the National Team’s victory with a dynamic digital film “Show Your Game,” that aired on digital channels shortly after the final.
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FIFA Tweaked its Sponsorship Strategy for 2018 World Cup

Hi guys,FIFA logo
I often talk on this blog about FIFA’s sponsorship strategy. As far as I am concerned, it’s one of the smartest and most efficient sponsorhip strategy in our industry. Recently, FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.
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