VISA Threatens to Pull the Plug on FIFA Sponsorship

Hi everyone,Visa FIFA
The FIFA partners’ concerns continue. Visa released a statement about FIFA in the wake of U.S. corruption charges against football’s governing body. In Visa’s statement, the company expressed disappointment, and mentioned reassessing its sponsorship if FIFA did not immediately make changes.

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Some FIFA Partners/Sponsors Speak Out After Corruption Raid

FIFA Exit sponsors

Hey guys, 
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.

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Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?

Hi everyone,Blatter
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
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Qatar Bribery Allegations: FIFA Sponsors are Walking on Thin Ice

Hi football marketers,Brazuca final2
When a brand sponsors an event, the rights holder’s positive or negative image has a knock on effect on the brands linked to that event. The past few days, FIFA sponsors spoke up and urged FIFA to clarify Qatar bribery allegations.
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FIFA corruption crisis: Sony takes a step back

Hi all,
I was reading earlier an article on Sport Business.com reporting the fact that Sony distances itself from the FIFA World Cup bid crisis. Sony is a FIFA partner, so are adidas, Coca-Cola, Emirates, Visa, Hyundai-Kia. Sony said that “the probe into the bidding to host the 2018 and 2022 World Cup “isn’t great”.

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World Cup Sponsorship Revenue: $1.6 Billion

Hello all,
As football marketers we are all familiar with the sponsors displayed on stadiums LED and banners during a World Cup game. The word sponsor is often used, but it’s important to clearly differenciate the sponsors to the partners, to the national supporters. A three sponsorship tiers that contributed to a $1.6 billion in revenue for FIFA. Let’s have a look.

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