The FIFA partners’ concerns continue. Visa released a statement about FIFA in the wake of U.S. corruption charges against football’s governing body. In Visa’s statement, the company expressed disappointment, and mentioned reassessing its sponsorship if FIFA did not immediately make changes.
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
McDonald’s, in partnership with the four home nation football associations and their kit suppliers Nike and adidas, has launched of the second year of its Accredited Club Kit Scheme.
Continue reading “McDonald’s Continues to Tap into Grassroots Football”
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
Continue reading “Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?”
Visa has claimed more transparency from FIFA if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed Michael Garcia’s report.
Continue reading “VISA and Coca-Cola Want More Transparency from FIFA”
Following Emirates pulling out of FIFA partners portfolio, Sony announced to plan not to renew its sponsorship contract with the Football Governing body. The Japanese electronics maker needs to prioritise its restructuring efforts, people familiar with the matter told Reuters.
Continue reading “Sony Not Planning to Renew FIFA Sponsorship”
During the 2014 World Cup in Brazil, FIFA partners raised concerns at bribery allegations over the 2022 World Cup in Qatar bid. Emirates, FIFA’s official airline partner said it won’t extend the contract that began in 2006 and concludes this year.
Continue reading “FIFA World Cup Partners: Emirates Pulls Out”
World Cup sponsors contribute up to $400 million and in return, benefit from brand exposure and significant marketing rights and protection from the rights holder. However, is being a World Cup sponsor -or partner- still paying off?
Continue reading “Sponsoring the FIFA World Cup: An Obsolete Business Model?”
Hi football marketers,
When a brand sponsors an event, the rights holder’s positive or negative image has a knock on effect on the brands linked to that event. The past few days, FIFA sponsors spoke up and urged FIFA to clarify Qatar bribery allegations.
Continue reading “Qatar Bribery Allegations: FIFA Sponsors are Walking on Thin Ice”
Visa’s new World Cup campaign has seen Usain Bolt hang up his running shoes and slip into a pair of football boots to push its ‘Flow Faster’ message.
Continue reading “Usain Bolt Flows Faster with VISA”
I was reading earlier an article on Sport Business.com reporting the fact that Sony distances itself from the FIFA World Cup bid crisis. Sony is a FIFA partner, so are adidas, Coca-Cola, Emirates, Visa, Hyundai-Kia. Sony said that “the probe into the bidding to host the 2018 and 2022 World Cup “isn’t great”.
As football marketers we are all familiar with the sponsors displayed on stadiums LED and banners during a World Cup game. The word sponsor is often used, but it’s important to clearly differenciate the sponsors to the partners, to the national supporters. A three sponsorship tiers that contributed to a $1.6 billion in revenue for FIFA. Let’s have a look.