Qatar Bribery Allegations: FIFA Sponsors are Walking on Thin Ice

Hi football marketers,Brazuca final2
When a brand sponsors an event, the rights holder’s positive or negative image has a knock on effect on the brands linked to that event. The past few days, FIFA sponsors spoke up and urged FIFA to clarify Qatar bribery allegations.
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The Nike Phenom House in Rio: How Competition Creates Emulation

Hi everyone,phenom_house_2_large
One of the Brazil World Cup attractions will be the Nike Phenom’s House in Rio. Nike has shown despite not being a World Cup partner nor sponsor its ability to have a strong exposure at the world’s biggest sports competition. The Phenom House will bring the passion, cultural energy and distinct flair of Brasilian football directly to fans.
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