The Fifa Ballon d’Or award will once again become separate from football’s governing body, according to reports in Spain.
Sepp Blatter resigned as FIFA President. Who do you think should replace him? Who should be the new face of global football? Who is able to lead, re-establish trust and integrity within the world football governing body?
Cast your vote!
Continue reading “POLL: Who Should be the Next FIFA President?”
FIFA’s biggest sponsors have breathed a sigh of relief after president, Sepp Blatter, announced his resignation in the wake of a corruption investigation that shook the world of sports.
Continue reading “FIFA Sponsors Welcome Blatter’s Resignation but Remain Cautious”
The FIFA partners’ concerns continue. Visa released a statement about FIFA in the wake of U.S. corruption charges against football’s governing body. In Visa’s statement, the company expressed disappointment, and mentioned reassessing its sponsorship if FIFA did not immediately make changes.
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
Continue reading “Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?”
Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
Continue reading “Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe”
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
FIFA is in turmoil (again). Following Michael Garcia resignation as independent chairman of the Fifa Ethics Committee’s Investigatory Chamber with all guns blazing, FIFA agrees to release full Garcia’s report. Recently, FIFA sponsors expressed some concerns. Will they take their concerns to the next level?
Continue reading “Rebuild FIFA: Can a Revolution Happen?”
Visa has claimed more transparency from FIFA if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed Michael Garcia’s report.
Continue reading “VISA and Coca-Cola Want More Transparency from FIFA”
Following Emirates pulling out of FIFA partners portfolio, Sony announced to plan not to renew its sponsorship contract with the Football Governing body. The Japanese electronics maker needs to prioritise its restructuring efforts, people familiar with the matter told Reuters.
Continue reading “Sony Not Planning to Renew FIFA Sponsorship”