Nike will supply the official match ball of the Barclays Premier League until at least 2019 after signing a deal with the competition prolonging their relationship that’s been in place since 2000.
Continue reading “Nike Extends Barclays Premier League Deal”
I recently hit the 1000 articles mark and decided to give my blog a fresh new look with more features to come.
Continue reading “Welcome to Football Marketing XI”
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
Continue reading “PUMA Launches Forever Faster Campaign”
One of the Brazil World Cup attractions will be the Nike Phenom’s House in Rio. Nike has shown despite not being a World Cup partner nor sponsor its ability to have a strong exposure at the world’s biggest sports competition. The Phenom House will bring the passion, cultural energy and distinct flair of Brasilian football directly to fans.
Continue reading “The Nike Phenom House in Rio: How Competition Creates Emulation”
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
Continue reading “Nike “Winner Stays” Campaign: Another “Write the Future”?”
Castrol, an Official Sponsor of the 2014 FIFA World Cup, has brought together two of the biggest names from football and motorsport to create Castrol Footkhana; an experiment that sees Brazilian star Neymar Jr take on new Castrol Ambassador and global rally star Ken Block.
Continue reading “Castrol Features Neymar in Global Campaign”
The New York Cosmos announced today that the team will welcome Seiko into its growing family of corporate partners. With the agreement, Seiko becomes the Official Timekeeper of the New York Cosmos.
Continue reading “New York Cosmos Adds Seiko to Global Partners”
Tottenham have agreed a lucrative five-year sponsorship deal with AIA from the start of next season. The insurance services provider linked up with Spurs at the start of the 2013/14 season as cup shirt partner, and will become principal global partner from the start of next term.
Continue reading “Spurs Ink Shirt Sponsorship Deal with AIA until 2019”
The Amsterdam ArenA – the largest football stadium in The Netherlands – will soon begin installing a solar panel roof covering an area of some 7,000 sqm.
Continue reading “Amsterdam ArenA to be Equiped with Solar Panels”
FIFA have announced a partnership renewal with leading global electronic payments company, Visa, until 2022.
Continue reading “FIFA and VISA Until 2022”
Today, FIFA will unveil the 2013 Ballon d’Or winner. The feud between adidas and Nike is still on. Who will get the upper hand?
Continue reading “Nike Cannot Use the Ballon d’Or Marks. Big Deal?”