Nike will supply the official match ball of the Barclays Premier League until at least 2019 after signing a deal with the competition prolonging their relationship that’s been in place since 2000.
Continue reading “Nike Extends Barclays Premier League Deal”
I recently hit the 1000 articles mark and decided to give my blog a fresh new look with more features to come.
Continue reading “Welcome to Football Marketing XI”
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
Continue reading “PUMA Launches Forever Faster Campaign”
One of the Brazil World Cup attractions will be the Nike Phenom’s House in Rio. Nike has shown despite not being a World Cup partner nor sponsor its ability to have a strong exposure at the world’s biggest sports competition. The Phenom House will bring the passion, cultural energy and distinct flair of Brasilian football directly to fans.
Continue reading “The Nike Phenom House in Rio: How Competition Creates Emulation”
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
Continue reading “Nike “Winner Stays” Campaign: Another “Write the Future”?”
Castrol, an Official Sponsor of the 2014 FIFA World Cup, has brought together two of the biggest names from football and motorsport to create Castrol Footkhana; an experiment that sees Brazilian star Neymar Jr take on new Castrol Ambassador and global rally star Ken Block.
Continue reading “Castrol Features Neymar in Global Campaign”