The Nike Phenom House in Rio: How Competition Creates Emulation

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One of the Brazil World Cup attractions will be the Nike Phenom’s House in Rio. Nike has shown despite not being a World Cup partner nor sponsor its ability to have a strong exposure at the world’s biggest sports competition. The Phenom House will bring the passion, cultural energy and distinct flair of Brasilian football directly to fans.
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Nike “Winner Stays” Campaign: Another “Write the Future”?

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Hi everyone,
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
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