Football Marketing

Nike Extends Barclays Premier League Deal

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nike matchball

Hi everyone,
Nike will supply the official match ball of the Barclays Premier League until at least 2019 after signing a deal with the competition prolonging their relationship that’s been in place since 2000.
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Welcome to Football Marketing XI

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Hi everyone, Football XI
I recently hit the 1000 articles mark and decided to give my blog a fresh new look with more features to come.
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PUMA Launches Forever Faster Campaign

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Hi guys,Puma Forever Faster
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
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adidas Outlines World Cup Marketing Victory

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Hi everyone,Brazuca World Cup 2014
adidas outlines their marketing victory at World Cup 2014 with a video that emphasises on how this marketing predominance was made possible. 

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The Nike Phenom House in Rio: How Competition Creates Emulation

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Hi everyone,phenom_house_2_large
One of the Brazil World Cup attractions will be the Nike Phenom’s House in Rio. Nike has shown despite not being a World Cup partner nor sponsor its ability to have a strong exposure at the world’s biggest sports competition. The Phenom House will bring the passion, cultural energy and distinct flair of Brasilian football directly to fans.
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Nike “Winner Stays” Campaign: Another “Write the Future”?

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15f8udded-winner-stays-2014-world-cup-short-film-0

Hi everyone,
Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
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Castrol Features Neymar in Global Campaign

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CASTROL NEYMAR

Hi guys,
Castrol, an Official Sponsor of the 2014 FIFA World Cup, has brought together two of the biggest names from football and motorsport to create Castrol Footkhana; an experiment that sees Brazilian star Neymar Jr take on new Castrol Ambassador and global rally star Ken Block.

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