UEFA and Mastercard extended their partnership deal until 2018. The renewal includes sponsorship of the UEFA Super Cup, UEFA Women’s Champions League final and the UEFA Youth League finals. The agreement will also see MasterCard continue as the Official Provider of UEFA Champions League player mascots.
Continue reading “UEFA and MasterCard: 3 More Years”
FIFA has been going through a major crisis for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.
That’s it. Today, adidas announced a record 10 year partnership deal with Manchester United worth £750 million ($1.28bn). It was to be expected after Nike recently ended negotiations with the Red Devils. Let’s have a look at how things rolled out and the outcome.
Continue reading “adidas and Manchester United £750m Deal: A Can of Worms?”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”
Football clubs are brands. Nothing new right? In the football marketing world, it is no wonder to notice that the best clubs are simply the richest…….or may be the richest clubs are the best? Regardless its amount of titles, a football club is also measured by its business appeal. Let me share with you an overview of the 15 sponsors of one of the richest football club: Manchester United.
I wish you all a happy new year! May 2011 bring health, prosperity, joy to you and your love ones. I hope you had a fantastic new year’s eve and back soon with fully reloaded batteries! 2010 was a World Cup year rich in football marketing experiences and here are my top 10!
Continue reading “Football Marketing in 2010: My Top 10!”
I am having computer problems these days. The Acer Aspire 7730 I had broke down after 1.5 year. Impressive! I pulled out my 6 year old laptop where I cannot open two browser windows. Happy days! first time I bought an Acer laptop, and it’s going to be the last one. So I decided today to pass on to you a fantastic article from The Telegraph about the best club shirt sponsorship deals.
Continue reading “Football Clubs most Profitable Shirt Sponsorship Deals”