The UEFA President, Michel Platini, together with the president of the French Football Federation, Noël Le Graët, and the president of Euro 2016 SAS, Jacques Lambert, will unveil the visual identity for the Euro 2016.
Continue reading “Euro 2016 Logo Launch on June 23-24”
On Friday, France played Georgia for the World Cup 2014 qualifiers. Nike launched the FFF Away kit swapping the traditional white for a light blue colour palette. Nike added a strong social media element to boost players performance.
Continue reading “Nike Launches the FFF En Bleu et Contre Tout”
Major League Soccer and the French Football Federation (FFF) have announced a partnership aimed at providing MLS academy coaches with world class training through a 16-month development course and earning their Elite Formation Coaching License.
Continue reading “Major League Soccer Partners with French Football Federation”
The French Women National Team endorsed adidas gear at the Olympics in London instead of their official kit supplier’s Nike. I doubted that Nike would stand still on this matter since they sponsor FFF for €42.6 million a year. Nike took action and FFF owes the swoosh €5 million.
Continue reading “French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million”
On January 1 2011, Nike took over a 38 year partnership the French Football Federation had with adidas. Nike and FFF inked a 7.5 season deal worth €320 million from 2011. A €42.6 million deal per season. Problem is, the French Women National Team plays with adidas gear at the Olympics.
Continue reading “French Women National Team at the Olympics: Nike and adidas Feud Still On”
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
Continue reading “2011 Football Marketing Highlights”
Today, Nike unveiled the new FFF Away kit. Following the home launch with a full Nike event in Paris with France playing Brazil, the Beaverton firm launched the away kit, and emphasized on the innovative design keeping alive the french values.
Football is the most popular sport, and therefore, everybody has an opinion and can speak his mind about a team’s performance. However, french politicians are going beyond expressing an opinion. Today, the sports minister Chantal Jouanno said: “Patrice Evra and Franck Ribery must never return to play for the french national team. We must not forget what happened in South Africa. These guys disrespected the values sport and of the french republic”. She missed an opportunity to……keep her mouth shut!
Continue reading “Chantal Jouanno, Tais Toi!!”
On 17 November 2010, the French Football Federation (FFF) wore adidas gear for the last time against England. The 2-1 victory ended a 38 year old partnership between adidas and the FFF. From January 1, Nike officially took over.
Continue reading “French Football Federation: Made in Nike”
Today France will play a friendly game against England in Wembley. “Les bleus” will be wearing an adidas kit for the last time, as Nike will take over from January 2011. Nike agreed a seven-and-a half-season contract, worth €320 million deal to sponsor the French national football team from 2011. A €42.6 million deal per season.
France left South Africa on June 22nd after hitting the press headlines, not for football performances, but for everything else but football: strike, coaches freaking out, players supposedly fighting etc… We thought the turmoil was over with Laurent Blanc appointing new players, new rules, and with a new President aboard. Unfortunatly a new event hit the news yesterday: The players attending (or witnessing as you want) the 2010 World Cup did not give up on their bonuses.
Continue reading “France Team Still in Post World Cup Turmoil”