Gillette asked Kun Aguero to reply to fans tweets in a very unexpected fashion: with his feet. The campaign, by Del Campo Saatchi & Saatchi in Buenos Aires, asked fans to tweet using the hashtag #communityplayer, and Aguero responded with videos then shared online.
Continue reading “Aguero Replies to Fans Tweets with his Feet”
Gillette has announced a new marketing partnership with superstar, Lionel Messi. The Argentine will be the new global face of its upcoming international football campaign, titled ‘Inner Steel’.
Continue reading “Messi and Gillette Launch Partnership”