Herbert Hainer

Who Won the 2014 World Cup Marketing War?

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Hi everyone,
The World Cup is over. On a marketing stanpoint, we saw great activations from adidas and Nike. But who “won” the marketing war? This is my take.

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adidas CEO Herbert Hainer Replaces Hoeness as FC Bayern Munich President

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Herbert Hainer

Hi everyone,
adidas Chief Executive Officer Herbert Hainer has been elected Bayern Munich president following the resignation of Uli Hoeness who was jailed for tax fraud.
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Two More Years for adidas CEO

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Hi everyone, Herbert Hainer
adidas has extended the contract of Chief Executive Herbert Hainer until 2017 and will work with him on a plan for the next generation.
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adidas and AC Milan Until 2023

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CALCIO

Hi everyone,
When you have a strong commercial asset that has a positive brand exposure, you don’t let it go. Adidas and AC Milan extended their sponsorship agreement until 2023.
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Mesut Özil Switches from Nike to adidas

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ozil from Nike to adidas

Hi everyone,
adidas welcomes a spectacular new member to its fold. Starting immediately, the team with the Three Stripes will be strengthened by no other than German international Mesut Özil.
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adidas Targets €2 Billion sales in Football in 2014

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Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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Why is Warrior More Than a Challenger in Football

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Hi guys,Liverpool kit away 2012-2013
In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.
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