adidas Targets €2 Billion sales in Football in 2014

Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
Continue reading “adidas Targets €2 Billion sales in Football in 2014”

Why is Warrior More Than a Challenger in Football

Hi guys,Liverpool kit away 2012-2013
In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.
Continue reading “Why is Warrior More Than a Challenger in Football”