Herzogenaurach

A Dassler Feud Movie in the Making

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Hi everyone,adidas_puma
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
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Puma Appoints Björn Gulden as New CEO

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Hi everyone,love-football
Puma SE appointed Björn Gulden as its new chief executive officer (CEO), effective July 1. He succeeds Franz Koch, who left the company at the end of March.

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Nani From The Swoosh to The 3-Stripes; A Smooth Transition?

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Hi everyone,
The Manchester United winger Nani was a Nike player for many years, and has recently been signed by adidas. The Portuguese striker was visiting adidas Headquarters in Herzogenaurach, Germany. There, he visited the wall of fame and the Heritage division, where he seemed to have had great fun!
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adidas, Puma, Nike: Once upon a time in Sports

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Hi all,
I have been talking about adidas, Puma and Nike on this blog for a couple of months. But how well do you know the history of these sports brands? Nike is obviously younger than its major competitors, but did you know that Nike was called different at the beginning? Do you know how adidas and Puma are historically linked? Not too familiar with all of this? here is a chronological catch up.

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