Global clubs are always looking for new revenue streams that are a perfect match to their brand and values. Real Madrid unveiled an agreement with Versace. Football and high fashion: Yes it’s a perfect match!
I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season.
Continue reading “Manchester City Appoints Jamie Oliver as Striker in Chef”
Manchester City put their footprint on the football world in a meaningful way. After falling into Nike teams portfolio, Manchester City launched their Home Kit in New York simultaneously with the announcement of being the 20th MLS franchise. A few days ago, the Citizen launched their away kit in Hong Kong.
Continue reading “Manchester City and Nike: The Sky is the Limit”
Football clubs are more and more looking into linking their brand to fashion. AC Milan partnered last year with Dolce Gabbana and now Manchester City Football Club inked a new partnership with Hugo Boss.
Continue reading “Manchester City and Hugo Boss: Class, Excellence and Style”