Warrior Sports Partners with Liverpool: A New Kid on the Block?

Hi everyone,
Recently, adidas decided not to extend their partnership with Liverpool. Warrior Sports Inc. and Liverpool Football Club have officially announced a six-year agreement which sees Warrior become the Club’s Official Kit Supplier in a deal considered to be the biggest in Premier League history.

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Liverpool Managing Director on TV Rights Policy

Hi all,
Leading Premier League clubs should be able to negotiate individual overseas TV right deals – according to Liverpool’s managing director, Ian Ayre. In an interview with the Guardian, Ayre is quoted as saying English sides could be left behind their European rivals if they continue to be tied down to a collective agreement – the latest of which expires in 2013.
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