Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
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PUMA has announced a new long-term partnership with Football icon Mario Balotelli. The Italy striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao.
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Inter Milan has extended its sponsorship deal with Nike for a further ten years, bringing the association of the Italian football team with the American sports giant beyond 25 years, having first linked up in 1998.
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This coming season, the Barclays Premier League in England, La Liga in Spain and Serie A in Italy — as well as the Brasilian league — will play with the new Nike Incyte Ball, the latest in football technology.
Continue reading “The Nike INCYTE Matchball for The Premier League, Serie A and La Liga”
AS Roma today, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of the most beloved brands in football and establishes the visual direction for the Club for years to come.
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Puma launched the new Azzurri shirt: Bred in Italy and made for Brasil. Puma tood the Italy shirt to a new level of design: bold and fresh.
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The Italian Lega Serie B and its new partner Puma presented the new official match ball of the 2012-13 Serie B season, in a ceremony held in Milan, on 17 July 2012.
Continue reading “Serie B Inks a Sponsorship Deal with Puma”