Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
Continue reading “PUMA and Italian Football Federation Extend Partnership”
PUMA has announced a new long-term partnership with Football icon Mario Balotelli. The Italy striker becomes the latest sporting sensation to join PUMA’s family of star players and athletes that includes Usain Bolt, Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao.
Continue reading “PUMA Signs Mario Balotelli”
Inter Milan has extended its sponsorship deal with Nike for a further ten years, bringing the association of the Italian football team with the American sports giant beyond 25 years, having first linked up in 1998.
Continue reading “Nike and Inter Milan: 10 More Years”
This coming season, the Barclays Premier League in England, La Liga in Spain and Serie A in Italy — as well as the Brasilian league — will play with the new Nike Incyte Ball, the latest in football technology.
Continue reading “The Nike INCYTE Matchball for The Premier League, Serie A and La Liga”
AS Roma today, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of the most beloved brands in football and establishes the visual direction for the Club for years to come.
Continue reading “AS Roma Launch New Brand Identity”
Puma launched the new Azzurri shirt: Bred in Italy and made for Brasil. Puma tood the Italy shirt to a new level of design: bold and fresh.
Continue reading “New Azzurri Shirt: Bred in Italy and Made for Brasil”
The Italian Lega Serie B and its new partner Puma presented the new official match ball of the 2012-13 Serie B season, in a ceremony held in Milan, on 17 July 2012.
Continue reading “Serie B Inks a Sponsorship Deal with Puma”
Today, UEFA released a statement that Danish player Nicklas Bendtner will be charged with improper conduct after he displayed the logo of betting company Paddy Power during a goal celebration.
Continue reading “UEFA on Nicklas Bendtner Underwear: How to Send the Wrong Message”
Puma has enhanced its ties with Italian football by agreeing a “long-term” kit deal with Serie A club Palermo. Commencing from the 2012-13 season, the German sportswear giant will supply kit to all of Palermo’s teams, along with acquiring the master licence to the club’s brand.
Continue reading “Puma Inks a Deal with Palermo”
The Italy PUMA Euro 2012 home kit has been officially launched ahead of the Azzurri’s friendly with Uruguay in Rome on November 15th. The new Italy home kit will be used as the four-time World Cup winners’ primary uniform during the 2012/13 international season.
Continue reading “Puma Launches Italy Euro 2012 Kits”
Italy’s Serie A has announced that sports equipment giant Nike will continue as its official ball supplier in all competitions until 2015.
Continue reading “Nike Official Serie A Matchball Supplier until 2015”