I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season.
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Los Angeles Galaxy Soccer superstar David Beckham has become the new ambassador for supermarket chain Sainsbury’s, following Jamie Oliver’s departure. The former England football captain and husband of Spice Girl turned fashion designer Victoria will front its Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games.