For the first time in its history, EA launched women’s team in FIFA16. EA continues to outline the growth of women’s football by featuring US World Cup winner Alex Morgan on the FIFA16 cover. The American appears next to super star Leo Messi.
Continue reading “Alex Morgan and Leo Messi on US Cover of FIFA16”
adidas launched its official #all in or nothing campaign for World Cup 2014. An ad that features Lionel Messi experience a World Cup dream.
Continue reading “adidas Unveils World Cup 2014 Official Campaign”
Lay’s – the world’s number 1 snack brand – announced a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi.
Continue reading “Lay’s to Launch Biggest Global Integrated Marketing Campaign with Leo Messi”
Today, FIFA will unveil the 2013 Ballon d’Or winner. The feud between adidas and Nike is still on. Who will get the upper hand?
Continue reading “Nike Cannot Use the Ballon d’Or Marks. Big Deal?”
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.
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I often mention here that football players ARE brands. However, I am not convinced of the marketing impact for football players to have their own logo. The only one who turned into marketing icon is David Beckham…….thanks to adidas. Is Leo Messi on Becks’ footsteps?
Continue reading “Lionel Messi Logo: What’s the Point?”