Sometimes it’s good to blow your own horn. Back in October 2013, I was predicting that Nike will be the official kit supplier of AS Monaco. No crystal ball mind you, this thought was based on my football marketing knowledge, and understanding of the industry. Yesterday, Nike announced a partnership with AS Monaco until 2019.
Continue reading “AS Monaco and Nike Partnership: I Hate to Blow my Own Horn But…..”
Ligue 1 football club Paris Saint-Germain has announced an eight-year extension to its long-running kit partnership with Nike.
Continue reading “Nike Extends its Partnership with PSG”
Paris St Germain has received a boost in its stadium development efforts after Paris mayor Bertrand Delanoe approved a capacity increase of the Parc des Princes following France’s staging of the 2016 UEFA European Championship.
Continue reading “Paris St Germain to Increase Parc des Princes Capacity”
PSG recently announced their partnership with Ooredoo. Today, the french club announced a sponsorship deal with Nivea Men.
Continue reading “Paris St Germain Partners with Nivea Men”
The Ligue de Football Professionnel (LFP) and Yahoo! Sport have re-launched the official Fantasy football game of the French Ligue 1 for the 2013/14 season.
Continue reading “LFP and Yahoo! Re-Launch Fantasy Football Game”
adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.
Continue reading “adidas Keeps Hold of Bundesliga Matchball Supplier Deal”