Lionel Messi

Messi and Gillette Launch Partnership

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AFA Home jersey Messi
Hi everyone,

Gillette has announced a new marketing partnership with superstar, Lionel Messi. The Argentine will be the new global face of its upcoming international football campaign, titled ‘Inner Steel’.
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World Cup 2014: The Marketing War at Its Best

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Hi everyone,Downtown Florianopolis
A global event such as the World Cup gives a pretty good overview of the leading football brands. The marketing war between Nike, adidas and Puma has reached a pinnacle. Let’s have a look.
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Qatar Airways and FC Barcelona, A Team that Unites the World: The Best Football Ad Ever?

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FC Barcelona and Qatar Airways

Hi everyone,
Qatar Airways is a FC Barcelona partner since the 2013 season. Qatar Airways and the Catalan club launched a fantastic ad campaign: Qatar Airways and FC Barcelona, a team that unites the world. An ad that could become the ad of the year.
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adidas Targets €2 Billion sales in Football in 2014

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Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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Team Messi in Chicago in Summer 2013

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Hi everyone,Messi Matrix
Lionel Messi will lead an all-star cast in a charity match held in Chicago this summer. The Barcelona and Argentina superstar will be joined by the likes of Cesc Fabregas and Thierry Henry, while France and Juventus legend David Trezeguet is among a list of ‘veterans’ also taking part.

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Messi’s Foot is Worth $5.25 Million

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Hi everyone,Messi golden foot 3
Barcelona fans will agree Lionel Messi is worth his weight in gold, and a Japanese jeweller has unveiled a solid golden replica of the Argentine’s foot in tribute to the Ballon d’Or winner.

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