Messi and Gillette Launch Partnership

AFA Home jersey Messi
Hi everyone,

Gillette has announced a new marketing partnership with superstar, Lionel Messi. The Argentine will be the new global face of its upcoming international football campaign, titled ‘Inner Steel’.
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World Cup 2014: The Marketing War at Its Best

Hi everyone,Downtown Florianopolis
A global event such as the World Cup gives a pretty good overview of the leading football brands. The marketing war between Nike, adidas and Puma has reached a pinnacle. Let’s have a look.
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Qatar Airways and FC Barcelona, A Team that Unites the World: The Best Football Ad Ever?

FC Barcelona and Qatar Airways

Hi everyone,
Qatar Airways is a FC Barcelona partner since the 2013 season. Qatar Airways and the Catalan club launched a fantastic ad campaign: Qatar Airways and FC Barcelona, a team that unites the world. An ad that could become the ad of the year.
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adidas Targets €2 Billion sales in Football in 2014

Hi everyone,world-cup-2014-logo
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.
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