Anfield, the home of Liverpool FC has been listed as an ‘Asset of Community Value’ by Liverpool City Council. Fans’ group, Spirit of Shankly (SoS) welcomed the decision after making the application in April this year. The listing now means Liverpool fans will be given the opportunity to purchase the stadium should the club’s current owners wish to sell.
Continue reading “Anfield, an Asset Of Community Value by Liverpool City Council”
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.
Continue reading “#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United”
I recently pointed out that Warrior is a serious challenger to the leading football brands adidas and Nike. Recently, Warrior Football has added Argentine international and Newcastle United FC midfielder Jonás Gutiérrez to its growing army of player signings.
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This year, Under Armour and Warrior entered the football market by partnering respectively with Tottenham and Liverpool. Two new “kids on the block” in the global football. As a result, Manchester United is reported to put pressure on Nike for a better deal.
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Liverpool have confirmed its intention to drive forward with plans to redevelop its Anfield home into a 60,000-seat venue, with the announcement set to bring an end to a decade-long saga surrounding the future of the stadium.
Continue reading “Liverpool FC Maintain Anfield Heritage”
Warrior, a new kid on the block has launched the Liverpool Away kit. Following the launch of the home kit earlier this month, the U.S. firm taps into the Liverpool modern tradition theme for the away kit.
Continue reading “Warrior Launches the Liverpool 2012-2013 Away Kit”