Anfield, the home of Liverpool FC has been listed as an ‘Asset of Community Value’ by Liverpool City Council. Fans’ group, Spirit of Shankly (SoS) welcomed the decision after making the application in April this year. The listing now means Liverpool fans will be given the opportunity to purchase the stadium should the club’s current owners wish to sell.
Continue reading “Anfield, an Asset Of Community Value by Liverpool City Council”
Financial Fair Play will come into place for season 2013-2014. With heavy financial constraints on football clubs, there are many ways clubs can significantly increase revenue in order to comply with the Financial Fair Play regulations.
Continue reading “Financial Fair Play Coming Up: How Can Football Clubs Increase Revenue?”
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.
Continue reading “#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United”
I recently pointed out that Warrior is a serious challenger to the leading football brands adidas and Nike. Recently, Warrior Football has added Argentine international and Newcastle United FC midfielder Jonás Gutiérrez to its growing army of player signings.
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In January 2012 Warrior Sports officially announced its ground breaking deal with Liverpool FC starting in for the 2012/2013 season. The Boston based company replaced adidas and consequently signed its first major football deal. Warrior continues to break through the football clutter by signing Everton player Marouane Fellaini.
Continue reading “Why is Warrior More Than a Challenger in Football”
This year, Under Armour and Warrior entered the football market by partnering respectively with Tottenham and Liverpool. Two new “kids on the block” in the global football. As a result, Manchester United is reported to put pressure on Nike for a better deal.
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Liverpool have confirmed its intention to drive forward with plans to redevelop its Anfield home into a 60,000-seat venue, with the announcement set to bring an end to a decade-long saga surrounding the future of the stadium.
Continue reading “Liverpool FC Maintain Anfield Heritage”
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
Continue reading “Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs”
Warrior, a new kid on the block has launched the Liverpool Away kit. Following the launch of the home kit earlier this month, the U.S. firm taps into the Liverpool modern tradition theme for the away kit.
Continue reading “Warrior Launches the Liverpool 2012-2013 Away Kit”
Busy few days kept me away from writing about what happened in football marketing recently. Let me start with the launch of the Liverpool 2012-2013 kits. One of the most popular piece on my blog is about the potential 2012-2013 LFC kits. Well, I was not far off from the truth.
Continue reading “Liverpool 2012-2013 Kits: The Dawn of a New Era”
According to SPORT+MARKT, the combined value of English Premier League (EPL) kit deals has hit Eur109.7 million this season, making it the most lucrative market in European football for apparel contracts.
Continue reading “Premier League Leads European Kit League Race”