In October 2012 NBC announced their full coverage of 380 Barclays Premier League games. A deal worth $250 million for 3 years. NBC is raising awareness with this brilliant ad: An American coach in London.
Continue reading “NBC & The Premier League: An American Coach in London”
I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season.
Continue reading “Manchester City Appoints Jamie Oliver as Striker in Chef”
Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
Continue reading “2012-2013 Champions League Revenue Distribution to Club”
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Continue reading “adidas Secures Chelsea as Their Premier League Global Asset”
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.
Continue reading “Nike Launched a Limited Edition of Mercurial Vapor XV”
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.
Continue reading “The adidas Final Wembley 2013: A Tribute to Wembley”