London
NBC & The Premier League: An American Coach in London
Hi everyone,
In October 2012 NBC announced their full coverage of 380 Barclays Premier League games. A deal worth $250 million for 3 years. NBC is raising awareness with this brilliant ad: An American coach in London.
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Manchester City Appoints Jamie Oliver as Striker in Chef
Hi everyone
I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season.
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2012-2013 Champions League Revenue Distribution to Club
Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
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adidas Secures Chelsea as Their Premier League Global Asset
Hi everyone,
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
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Emirates Partners with New York Cosmos: #Cosmosreboot
Hi everyone,
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.
Nike Launched a Limited Edition of Mercurial Vapor XV
Hi everyone,
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.
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The adidas Final Wembley 2013: A Tribute to Wembley
Hi guys,
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.
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