NBC & The Premier League: An American Coach in London

NBC and EPL

Hi everyone,
In October 2012 NBC announced their full coverage of 380 Barclays Premier League games. A deal worth $250 million for 3 years. NBC is raising awareness with this brilliant ad: An American coach in London.
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Manchester City Appoints Jamie Oliver as Striker in Chef

Hi everyonesoccer-manchester-city-press-call-carrington-training-ground-3-630x401
I was pointing out the marketing growth of Manchester City and how their partnership with Nike did boost their global reach. Recently Scheik Mansour’s club appointed famous english chef Jamie Oliver to provide matchday food at Etihad Stadium this season. 
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Your Dream Starts Here: Samsung is a Football Brand

Hi all,Samsung-Logo
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.
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Under Armour and Tottenham Engage Fans with The Road to Glory Campaign


Hi guys,
Tottenham Hotspur and Under Armour launched their campaign Road to Glory to engage and challenge fans. The contest is to find and reward the most passionate Hotspur fans and reward the winning team with a VIP trip to London for Tottenham Hotspur’s final match of the season against Sunderland on May 19 2013.
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Manchester United to Break into the U.S Market

Hi everyone,
Manchester United are hoping to break into the US market, in order to cash in on their global appeal. The record 19-time English champions will open an office on the east coast to maximize commercial opportunities in the United States, where the club is now listed on the New York Stock Exchange.
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French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million

Hi everyone,
The French Women National Team endorsed adidas gear at the Olympics in London instead of their official kit supplier’s Nike. I doubted that Nike would stand still on this matter since they sponsor FFF for €42.6 million a year. Nike took action and FFF owes the swoosh €5 million.
Continue reading “French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million”