Some football clubs have chosen the U.S. for their pre season friendlies, others such as Arsenal have chosen Africa and Asia to launch marketing activities and tap into new markets. Emirates, Arsenal’s main sponsor will be presenting Arsenal’s summer tours to Africa and Asia.
Continue reading “Arsenal 2012 Summer Tour in Asia and Africa, Powered by Emirates”
Arsenal Football Club has announced Carlsberg as the Club’s Official Beer Partner for the next three seasons, granting the Danish brewer global marketing rights to promote its association to millions of Arsenal fans across the world.
Continue reading “Arsenal and Carlsberg Sign Sponsorship Agreement”
Liverpool reported a summer tour in Asia this summer. Liverpool FC is delighted to announce the Club will be travelling to Asia this summer for a pre-season tour sponsored by Standard Chartered that will include games in China, Malaysia and Korea.
Continue reading “Liverpool Summer Tour 2011: Asia”