My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!
Continue reading “The Football Lounge is 3 Years Old!”
After signing Manchester City and the English FA, Nike partners with Blackburn Rovers, a former Umbro asset. Blackburn Rovers confirmed a new partnership that will see the club’s kit sponsorship move from Umbro to the Nike brand from the start of the 2013-14 season.
Continue reading “Blackburn Rovers; Another Former Umbro Team Partners with Nike”
Football clubs are more and more looking into linking their brand to fashion. AC Milan partnered last year with Dolce Gabbana and now Manchester City Football Club inked a new partnership with Hugo Boss.
Continue reading “Manchester City and Hugo Boss: Class, Excellence and Style”
Huge news today. Nike is supposedly on the verge to replace Umbro as official kit supplier for the England National Team. According to various sources, Nike could launch a new England kit as early as next May despite the contract linking Umbro to the England football team until 2018.
Continue reading “Nike to Replace Umbro for England Football National Team?”
McDonald’s has unveiled its new football campaign – which celebrates the coaches, volunteers, parents, clubs and leagues who all make grassroots football happen in England – at the season’s curtain-raiser, the FA Community Shield.
As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs.
Continue reading “The Top 10 Football Sponsorship Deals”