Nike released the 2nd part of the “England Matters” campaign. This time, featuring Tom Cleverley and Danny Welbeck.
Continue reading “Nike Releases England Matters Chapter Two”
Recently, adidas extended its partnership with Chelsea. The deal is worth $510 million for the next 10 years. With a very cluttered Premier League market, adidas secures a strong and valuable asset. Quality vs quantity.
Continue reading “adidas Secures Chelsea as Their Premier League Global Asset”
After signing Manchester City and the English FA, Nike partners with Blackburn Rovers, a former Umbro asset. Blackburn Rovers confirmed a new partnership that will see the club’s kit sponsorship move from Umbro to the Nike brand from the start of the 2013-14 season.
Continue reading “Blackburn Rovers; Another Former Umbro Team Partners with Nike”
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.
Continue reading “2013 Deloitte Money League: Real Madrid 1st Sports Club to Surpass €500 million Revenue in a Single Year”
I Sport Connect reported that Manchester United have agree a three-year sponsorship deal with one of China’s most prominent banking groups, China Construction Bank (CCB) and a deal with Chinese soft drinks manufacturer Wahaha.
Continue reading “Manchester United: Totally Global”
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.
Continue reading “#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United”