Nike Strengthens its Licensing Strategy in the Middle East

Hi everyone,
Nike has tapped the Middle East Licensing Company, a partnership between Shooting Stars and the Nordic Licensing Company, to represent its football clubs in the Middle East.
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2010-2011 Champions League Distribution Revenue: The Winner is Manchester Utd!

Hi everyone,
2010-2011 Champions League distribution revenue increased for winner and runner up compared to the last year. Interestingly enough, the 2010 Champions League runner up received a larger amount than the 2010 Champions League winner. 
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The Champions League Final: The Richest Sport Final Ever

Hi guys,
A couple of days ago, I published an article about the money the Champions League winner and runner up will receive. John Smith, one Football Lounge reader asked the following question: Please tell me where this money is coming from, because it is substantially more than the performance related payments UEFA pay; figures you have outlined in your previous article, unless the market pool for the national associations of England and Spain respectively have grown enormously over the past year. John, a complementary article from MasterCard News. Hope this answers your question! Continue reading “The Champions League Final: The Richest Sport Final Ever”

Spanish League Leads the Merchandising Race

Hi everyone,
For those familiar with my Football Lounge, you do know my strong interest in SPORT+MARKT football marketing reports. FC Business provides a spot on analysis. Spain’s Primera División, generated revenue of approx. EUR 190 million in the past season, making them the top grossing league in Europe according to the European Football Merchandising Report 2010 by SPORT+MARKT and PR MARKETING.
Continue reading “Spanish League Leads the Merchandising Race”