EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?

Hi everyone,euro 2016 logo
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.
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Manchester City Mark Their Territory with Players’ Voices on Tram Service


Hi everyone,
I had a discussion the other day with a fellow football marketer and was pointing out how crucial it is for a football club to “take ownership” of its city. It’s even more challenging in cities hosting more than one major club. Manchester City however are showing their domestic rival that they are THE Manchester club. The voices of Manchester City manager Roberto Mancini and three of the team’s players will be heard on a new tram service.

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