Sony Focuses its Champions League Sponsorship under the Playstation Platform Only.

Hi everyone,
UEFA has extended its sponsorship agreement with PlayStation for the 2012-15 Champions League cycle, with the deal set to herald the end of electronics giant Sony’s separate partnership with the tournament.
Continue reading “Sony Focuses its Champions League Sponsorship under the Playstation Platform Only.”

The Champions League Final: The Richest Sport Final Ever

Hi guys,
A couple of days ago, I published an article about the money the Champions League winner and runner up will receive. John Smith, one Football Lounge reader asked the following question: Please tell me where this money is coming from, because it is substantially more than the performance related payments UEFA pay; figures you have outlined in your previous article, unless the market pool for the national associations of England and Spain respectively have grown enormously over the past year. John, a complementary article from MasterCard News. Hope this answers your question! Continue reading “The Champions League Final: The Richest Sport Final Ever”

The 20 best known European Football brands

I love sports market studies. Not only do they show a crude reality at a specific moment in time, but they also show a quite accurate evolution throughout the years. On January 21st 2010, Sport+Markt issued an interesting market report: The 20 best-known European football sponsors 2009-2010.

In a nutshell: adidas, Nike and Puma are the best-known football sponsors in the five largest European football markets[1]. This is a result from the SPORT+MARKT Report “European Football Brands Top 20 2009/10″, with the survey of over 3,000 European football fans.

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