Yesterday Cristiano Ronaldo received his 3rd Ballon d’Or. Nike celebrates its star in style by launching the Mercurial CR7 Gold.
Continue reading “Nike Celebrates Cristiano Ronaldo with Exclusive Diamond Shoe”
Gillette has announced a new marketing partnership with superstar, Lionel Messi. The Argentine will be the new global face of its upcoming international football campaign, titled ‘Inner Steel’.
Continue reading “Messi and Gillette Launch Partnership”
Yesterday I was pointing out that although Nike doesn’t have the marketing rights for the Ballon d’Or, they nonetheless will come up with a creative way to celebrate whether Ribery or Ronaldo wins. Well, check this out.
Continue reading “Cristiano Ronaldo: Unfinished. Nike Celebrates CR7 Ballon d’Or Win”
Lionel Messi will lead an all-star cast in a charity match held in Chicago this summer. The Barcelona and Argentina superstar will be joined by the likes of Cesc Fabregas and Thierry Henry, while France and Juventus legend David Trezeguet is among a list of ‘veterans’ also taking part.
To celebrate and show off the fact Lionel Messi has signed a new contract at Barcelona, the club released this video of the little superstar.
Continue reading “FC Barcelona Celebrates Messi’s New Contract”
Social medias are fully part of the football world nowadays. Players are tweeting, and what they say or write is heavily scrutinised. Mashable put together a great infographic on football in the twittersphere. Have a look and share your thoughts.
Continue reading “Football in the Twittersphere by Mashable”
What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember?
Continue reading “Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence”