The Stade de France in Saint-Denis will stage the opening game and final at UEFA EURO 2016 after the tournament’s match schedule was announced today.
Continue reading “UEFA Euro 2016 Match Schedule Announced”
UEFA is confident France will be ready to stage the 2016 European soccer championship even though stadium construction has yet to start, officials said on Wednesday.
Continue reading “UEFA Confident French Stadiums Will be Ready for 2016”
The branding and logo for UEFA EURO 2016 in France will be launched next Wednesday – and to mark the occasion, a giant replica of the Henri Delaunay Cup will be on public display at the Champ de Mars public park in Paris on Sunday and Monday.
Continue reading “EURO Trophy Replica on Display in Paris”
The UEFA President, Michel Platini, together with the president of the French Football Federation, Noël Le Graët, and the president of Euro 2016 SAS, Jacques Lambert, will unveil the visual identity for the Euro 2016.
Continue reading “Euro 2016 Logo Launch on June 23-24”
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.
Continue reading “EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?”
UEFA is being very vocal about their Financial Fair Play initiative, driven by this willingness to end the financial “madness” happening in modern football. Recently, Michel Platini and his staff released the club licensing report to ensure football’s financial stability. However, the french Ligue 1 has got the DNCG (National Directorate for Control and Management), an organisation which control professional club’s finances. Futebolfinance published a fantastic article about the DNCG I would like to share with you.
Continue reading “The UEFA Financial Fair Play; An Inspiration from the French DNCG?”
Football clubs are brands. Nothing new right? In the football marketing world, it is no wonder to notice that the best clubs are simply the richest…….or may be the richest clubs are the best? Regardless its amount of titles, a football club is also measured by its business appeal. Let me share with you an overview of the 15 sponsors of one of the richest football club: Manchester United.