Football (or soccer) in the US is growing steadily but surely. A few months ago, New York City Football Club the MLS 20th franchise was born with the partnership between Manchester City and the NY Yankees. Commissioner Garber and MLS are planning 4 new teams by 2020.
Continue reading “MLS Targets 4 New Franchises by 2020”
Manchester City put their footprint on the football world in a meaningful way. After falling into Nike teams portfolio, Manchester City launched their Home Kit in New York simultaneously with the announcement of being the 20th MLS franchise. A few days ago, the Citizen launched their away kit in Hong Kong.
Continue reading “Manchester City and Nike: The Sky is the Limit”
Spanish Liga de Fútbol Profesional (LFP) and BBVA signed the extension of their strategic partnership until the end of the 2015/16 season.
Continue reading “La Liga and BBVA Extend Partnership”
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.
Busy week for Manchester City. After unveiling the partnership with the New York Yankees to launch the 20th MLS franchise, Nike and Manchester City launched the 2013-2014 home kit during their New York tour.
Major League Soccer Commissioner Don Garber announced on Tuesday that English Premier League powerhouse Manchester City FC and Major League Baseball’s legendary New York Yankees have teamed up to acquire MLS’s 20th expansion club.
Continue reading “New York City Football Club, the 20th Major League Soccer Franchise: A Significant Milestone”
Peter Siemsen, president of Brazil’s Fluminense football club, spoke at an event organized by the Latin American Business Association (LABA) at Columbia Business School in New York. He revealed Fluminense’s plans to buy a football team in the USA.
Continue reading “Fluminense President: “We Will Buy a Club in the USA!””
A very interesting interview of Don Garber (@thesoccerdon) on Forbes.com. Don Garber is the Major League Soccer Commissioner since 1999 and has established the MLS as one of the most competitive football/soccer leagues in the world. He explains the marketing strengths, the evolution of the league and its future. Take a look.
In New York for more than a week now, I do want to have the full NYC sports experience. It means attending a Baseball game with the NY Yankees or the Mets, a basketball game checking out the Knicks, and also an ice hockey with the Rangers which I did yesterday at the Madison Square Garden.
Continue reading “My First Ice Hockey Game: Total Domination and Fun!”
Hope Solo will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company. The Gatorade deal marks the second major endorsement for the standout goalie who helped the U.S. women’s national team finish second in the 2011 FIFA Women’s World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.
Continue reading “Hope Solo Inks a Deal with Gatorade”